Client Testimonial: Increased the ROAS of High Ticket Products from 2.5 to 10+

Client Snapshot

●      Location: Australia, United Kingdom

●      Industry: Ecommerce (Premium Luxury Furniture, Latest Technology LED Mirrors)

●      Status: Established Businesses in AU, Startup in UK.

●      Objective: Drive sales for high-ticket products across three stores.

The Backstory

The client ran three ecommerce stores: one selling premium luxury furniture and two focused on cutting-edge LED mirrors, one in Australia and one in the UK. Before I came on board, their Meta ad campaigns were struggling with a modest return on ad spend (ROAS) of 2.5 to 3. They needed a game-changer to boost sales for these high-ticket products. My focus was on leveraging Meta’s creative-driven platform to showcase their premium offerings, optimize campaigns, and skyrocket conversions.

The Goal

●      Increase ROAS significantly beyond the previous 2.5–3 range.

●      Drive high-ticket sales across all three stores by targeting the right audience.

●      Optimize ad creatives and campaign strategies to lower cost per acquisition (CPA) and maximize conversions.

●      Build a scalable retargeting system to convert engaged prospects.

What I Did

As a Meta Pro Media Buyer, I took a creative-first, data-driven approach to transform the client’s ad performance across their three stores. Here’s how we crushed it:

1. Creative Development:

○      Designed multiple variations of ad creatives (images and videos) to highlight the premium features, sleek designs, and advanced technology of the luxury furniture and LED mirrors.

○      Showcased product uniqueness—like the craftsmanship of the furniture and the innovative features of the LED mirrors—to appeal to high-end buyers.

○      Tested a mix of formats, including cinematic video ads, carousel ads, and high-resolution images, to identify top performers.

2. Comprehensive Testing:

○      Conducted Creative Testing to pinpoint which ad visuals and messaging resonated most with the audience.

○      Ran Audience Testing to refine targeting, discovering that men aged 35–65 were the winning demographic for these high-ticket products.

○      Performed Platform Testing and found that Facebook delivered lower CPA and higher ROAS compared to Instagram, allowing us to prioritize budget allocation.

3. Audience Strategy:

○      Built custom audiences based on website visitors, video viewers, and engaged social media users to target high-intent prospects.

○      Created lookalike audiences from high-value customers to expand reach to similar buyers likely to purchase premium products.

○      Focused on men aged 35–65, tailoring ad messaging to their preferences for quality, status, and innovation.

4. Retargeting Campaigns:

○      Launched retargeting campaigns with top offers to re-engage users who interacted with the stores (e.g., viewed products or added to cart) but didn’t purchase.

○      Used dynamic product ads to show personalized content, resulting in high conversion values from these campaigns.

5. Campaign Optimization:

○      Monitored key metrics like ROAS, CPA, click-through rates (CTR), and conversion rates using Meta Ads Manager.

○      Paused underperforming ads and reallocated budgets to high-performing campaigns, leveraging Meta’s Campaign Budget Optimization (CBO) for efficiency.

○      Continuously refined targeting and creatives based on real-time data to maintain low CPA and maximize sales.

6. Website and Communication Support:

○      Provided actionable suggestions to improve the client’s website, enhancing user experience and conversion rates to complement the ad campaigns.

○      Maintained prompt, clear communication, quickly addressing the client’s questions and sharing strategic ideas to align with their business goals.

The Results

In just a few months, the client’s three stores saw transformative results:

●      ROAS Surge: Achieved a stellar 10+ ROAS, a massive leap from the previous 2.5–3, driving exceptional returns on ad spend.

●      Sales and Traffic Boost: Traffic and conversions skyrocketed across the furniture and LED mirror stores, with consistent high-ticket sales.

●      Low CPA on Facebook: Facebook outperformed Instagram, delivering lower CPA and higher ROAS, optimizing budget efficiency.

●      Retargeting Success: Retargeting campaigns generated high conversion values, turning engaged prospects into buyers.

●      Scalable Growth: Established a robust ad system that supported ongoing sales growth for all three stores.

Wrapping It Up

This project was a masterclass in turning creative excellence into high-ticket sales. By focusing on premium-quality ad creatives, rigorous testing, and a strategic retargeting approach, we transformed the client’s Meta campaigns from modest performers to a 10+ ROAS powerhouse. The furniture and LED mirror stores are now thriving with increased traffic, conversions, and a scalable ad system ready to fuel their growth in Australia and the UK. I’m proud to have delivered such a game-changing impact for this client.